Launch checklists, templates and listing specs
Launching is mostly small jobs done in the right order. These pages give you the order as checklists, the wording as templates you can copy and edit, and the sizes and fields each platform asks for as specs. Nothing needs an account, and every template is written to be changed, not pasted as it is.
Launch checklists
Ordered lists of jobs, for a launch as a whole and for specific kinds of product.
Launch Day Checklist: What to Check Before, During and After You Post
A launch day checklist with a reason for every step: gate checks before you post, the first four hours, the afternoon and what to save at night.
Pre-Launch Checklist: A Four-Week Countdown for a Small Product
A pre-launch checklist as a four-week countdown: prove the problem, write the page, test the path with strangers, line up the first readers and rehearse.
Post-Launch Checklist: What to Do in the 48 Hours, Week One and Month One
What to do after you launch: answer comments, sort what people reported, follow up with signups, read the numbers and decide whether to relaunch.
Product Hunt Launch Checklist: Preparing for a Ranked Launch Day
A Product Hunt launch checklist from well-known basics: who should skip it, what to prepare, the daily reset in UTC and how to ask for help politely.
Landing Page Launch Checklist: Top, Middle, Bottom and the Plumbing
Check your landing page before launch, region by region: the top screen, the proof, the answers to doubts and the hidden fixes that break shared links.
App Store Launch Checklist: From Developer Account to App Review
An iOS App Store launch checklist read from Apple’s own pages on 13 November 2026: enrolment, TestFlight, the product page, privacy and App Review.
Chrome Web Store Submission Checklist: Register, Package, Fill In, Submit
Submit a Chrome extension with fewer rejections: a checklist from Google’s own Chrome Web Store docs, read 13 November 2026, from account to review.
SaaS Launch Checklist: Money, Accounts, Email, Data and Support
A SaaS launch checklist grouped by system: billing, signup, email, data, cost caps and support, with the reason for each step and what to skip until later.
Open Source Launch Checklist: Prepare the Repository Before You Announce It
An open source launch checklist: the repository files GitHub recommends, a README that works in five minutes, releases, topics and a plan for your time.
Indie Game Launch Checklist: Store Page Review, Build, Playtests and Release
An indie game launch checklist built on Valve’s Steamworks release docs and itch.io’s HTML5 guide, read 13 November 2026: review gates, builds and timing.
Side Project Launch Checklist: A Minimum Honest Launch for Evenings and Weekends
A side project launch checklist for limited hours: define done, set a cost ceiling, check your contract, ship in two weekends and plan the sunset.
Beta Launch Checklist: Entry Criteria, Testers, Feedback and Exit
Run a beta that ends with a decision: entry criteria, who to invite, how testers receive builds on TestFlight and Chrome, weekly triage and exit rules.
Launch Email Checklist: List, Sender Setup, Message and Send Plan
Check a launch announcement email before you send it: who may receive it, the sender rules Gmail publishes, the message itself and a safe order of sending.
Press Kit Checklist: What a Writer Needs So They Do Not Have to Ask You
A press kit checklist for a small product: the one-page fact sheet, logo and screenshot files, descriptions, founder bio, review access and hosting.
Website Pre-Launch SEO Checklist: Make Sure Google Can Find and Read the Site
A pre-launch SEO checklist from Google Search Central, read 13 November 2026: remove staging blocks, fix titles and links, then tell Google you exist.
Copy-and-edit templates
The wording for the posts, emails and pages a launch needs, written to be changed.
Tagline Formulas for a Product Launch: Four Patterns You Can Fill In
Four tagline formulas with blanks to fill, worked examples and the mistakes that make a launch tagline vague, sized for a 90-character field.
One-Line Pitch Templates: Say What You Built in a Sentence or Two
Three one-line pitch templates for conversation, bios and replies, with a worked example and the edits that stop a pitch sounding rehearsed.
Launch Description Templates: Three Ways to Write the Paragraph Under Your Tagline
Three launch description templates (problem-first, three-step and maker note) with a line-by-line example and a length check for a 1,500-character field.
Maker First Comment Template: What to Post Under Your Own Launch
Three templates for the first comment a maker posts under their own launch: origin story, first-run guide and day-three update, with a length guide.
Show HN Post Templates: Titles, First Comment and Replies That Fit the Rules
Show HN title patterns, a first-comment skeleton and a reply template, built around the guidelines Hacker News publishes, read 13 November 2026.
Reddit Launch Post Templates That Respect Each Community’s Rules
Reddit launch post templates for a story post, a feedback request and a self-promo thread comment, plus how to read a subreddit’s rules first.
X Launch Thread Template: A Post-by-Post Structure for Announcing Your Product
A post-by-post X launch thread template with a demo-first version, a story version and a single-post fallback, plus where to put the link.
LinkedIn Launch Post Templates for a Professional Network
Three LinkedIn launch post templates written for colleagues, for business buyers and for a request for testers, with a note on the first two lines.
Launch Announcement Email Template for a Waitlist, a Newsletter or Your Contacts
A launch announcement email template in three versions for a waitlist, a newsletter list and personal contacts, with subject lines and the sending rules.
Beta Invite Email Template: Get Testers to Try the Product and Tell You What Broke
Beta invite email templates for a first wave, an accepted applicant and a nudge to testers who went quiet, with the tasks and deal to put in each.
Feedback Request Template: Questions That Get Honest Answers About Your Product
Feedback request templates for a community post, a user email and a peer teardown, with better questions than “what do you think?” and how to sort replies.
Testimonial Request Template: How to Ask a User for a Quote They Will Actually Write
Testimonial request templates for a happy user, for quoting something they already said and for a short case study, plus rules to keep quotes genuine.
Cold DM Templates for Finding Your First Users Without Spamming Anyone
Cold DM templates for reaching your first users: one for someone who described the problem, one for a research chat and one polite follow-up, with rules.
Launch Retrospective Template: Review What Worked and Decide What to Do Next
A launch retrospective template in three forms: a private one-pager, a channel scorecard and a public write-up, with the questions that end in a decision.
Press Pitch Email Template for a Small Product: Writers, Bloggers and Newsletter Editors
A press pitch email template for a blogger or writer, a short note for a newsletter editor and a follow-up, with how to choose an angle and who to skip.
Demo Video Script Template: A Timed Script for a 60-Second Product Demo
Three demo video scripts with timings: a 60-second voice-over, a 30-second captioned version and a terminal walkthrough for developer tools.
Changelog Template: Release Notes for Developers, Users and Breaking Changes
Three changelog templates: a CHANGELOG.md for developers, plain-language release notes for users and a breaking-change notice, with rules for each.
README Template for a Launch: What the Top of Your Repository Page Must Say
README templates for a library or CLI and for a self-hostable app, plus a status block, written so a stranger can install and run it within minutes.
FAQ Template for a Launch Page: The Questions Visitors Ask Before They Try Your Product
FAQ templates for a launch page: a first-time visitor set, a paid-product set and an honest limits set, with how to word and order the answers.
Pricing Page Copy Template: Wording for Plans, Limits, Billing and Refunds
Pricing page copy templates for a three-plan page, a single-price page and the small print on billing, taxes and refunds, with plan-naming rules.
Onboarding Email Sequence Template: Four Emails That Get a New Signup to Their First Result
A four-email onboarding sequence for new signups after a launch, with timing, a welcome email, a stalled-user nudge and a check-in, each in your own voice.
Reply to Launch Comments: Templates for Praise, Requests, Bugs and “How Is This Different?”
Reply templates for the four comments every launch gets: praise, a feature request, a bug or criticism, and a how-is-this-different question.
Listing specs and measurement
Sizes, fields and tracking, checked against each platform's own pages.
Launch Platform Screenshot Sizes: What Is Public and What Is Not
Which launch boards publish image sizes and which do not, plus a master set of screenshots that fits whatever they ask, checked 13 November 2026.
Logo and Icon Specs: The Size Each Store and Platform Asks For
Icon sizes and rules for Chrome, Google Play, the App Store, Shopify, VS Code, Figma and the web, read from each platform’s own pages on 13 November 2026.
Open Graph Image Specs: What the Protocol Requires and What Networks Ask
The four Open Graph tags every page needs, what the protocol says about image size (nothing) and LinkedIn’s stated minimum, read 13 November 2026.
Chrome Web Store Listing Assets: Icon, Screenshot and Promo Tile Sizes
The icon, screenshot, promo tile and text fields a Chrome Web Store listing asks for, as stated in Google's own docs and read on 13 November 2026.
App Store Screenshot Sizes and Text Limits, as Apple Lists Them
Screenshot sizes, app preview rules and text limits from Apple’s App Store Connect help, read on 13 November 2026, with a note to confirm before upload.
Google Play Listing Assets: Icon, Feature Graphic, Screenshots and Text Limits
What Play Console asks for on a store listing: icon, feature graphic, screenshots, video and text limits, read from Google’s help on 13 November 2026.
Figma Community Listing Requirements for Plugins, Files and Apps
What Figma asks for when you publish a plugin, a file or an OAuth app to the Community: fields, image sizes and review steps, read on 13 November 2026.
VS Code Marketplace Listing Requirements: Manifest, Icon, README and Publisher
The publisher, package.json fields, icon and README rules for a VS Code Marketplace listing, read from Microsoft’s docs on 13 November 2026.
Shopify App Store Listing Requirements: Name, Icon, Screenshots and Copy Limits
The name, icon, screenshot and text limits for a Shopify App Store listing, plus the listing rules reviewers check, read on shopify.dev 13 November 2026.
UTM Tagging for a Product Launch: A Naming Scheme You Can Keep Straight
How to tag every launch link with utm_source, utm_medium and utm_campaign so you can tell which listing, post or email sent the visitors who stayed.
Launch Metrics to Track: Eight Numbers and What Each One Tells You
Eight numbers worth recording during a product launch, how to read each one, and a one-page sheet for the first week, with no benchmarks you cannot check.
Launch Time Budget Template: Plan the Hours Before You Post Anything
A copyable sheet that turns a launch into hours: tasks by phase, your estimate, your actual and what to cut when the budget runs short.
More free launch help
- Launch playbooks: Step-by-step plans for one launch.
- Where to launch: The real places that fit each kind of product.
- Glossary: Plain-English definitions of launch terms.
- Answers: Direct answers to the questions makers ask.
- Resources: Dated reference pages built to be cited.
- Launch platform alternatives and comparisons: Product Hunt, Uneed, Peerlist and the rest, side by side.
- App idea lists and build guides: from finding an idea to shipping it.
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