Where to launch: the places that fit each kind of product
A product type has its own best places: a Chrome extension needs a store listing, a design plugin needs a community gallery, a developer tool needs a technical audience. These pages list the real platforms for each type, what each one asks of you and what it is not good for, so you pick three or four instead of fifty.
Where to launch AI products
AI tools, agents and the things built on top of models.
Where to Launch an AI Tool: Demo Hosts, Directories and Forums
Seven real places to launch an AI tool, from demo hosting and Show HN to task directories, with what each asks of you and the order to use them.
Where to Launch an AI Agent: GitHub, Workflow Libraries and Registries
Where to launch an AI agent: GitHub, n8n templates, the MCP Registry, Show HN and a free board, with what each asks and what to show first.
Where to Launch a Custom GPT: The GPT Store and the Places Beyond It
Where to launch a custom GPT: the GPT Store, OpenAI’s plugin directory, Reddit, Show HN and a free board, and what to check before you publish.
Where to Launch an MCP Server: Registries, Directories and Lists
Where to publish an MCP server: the official MCP Registry, mcp.so, Glama, awesome-lists and Docker’s catalog, with what each asks and the order to use.
Where to Launch a Telegram Bot: Mini App Store, Bot Lists and Channels
Where to launch a Telegram bot: BotFather setup, the Mini App Store, bot directories like Storebot, channels and Show HN, with how to track each source.
Where to Launch a Discord Bot: App Directory, Top.gg and Bot Lists
Where to launch a Discord bot: the App Directory and its verification step, Top.gg, Discord Bot List and bots.gg, plus a support server that wins installs.
Where to Launch a Slack App: Pilots First, Then the Slack Marketplace
Where to launch a Slack app: an unlisted pilot with early teams, then the Slack Marketplace and its usage and review requirements, plus where to share it.
Where to launch software
Web, mobile and desktop products.
Where to Launch a SaaS Product: Directories, Launch Sites and Communities
Eight places to launch a SaaS product, from comparison directories like SaaSHub and AlternativeTo to Show HN and Indie Hackers, with what each asks.
Where to Launch a Micro-SaaS: Free Routes for Solo Builders
Where to launch a micro-SaaS on a solo budget: integration directories, the free routes of Smol Launch, TinyLaunch and Uneed, and niche communities.
Where to Launch a B2B SaaS: Review Sites, Marketplaces and Buyer Channels
Where to launch B2B SaaS: G2 and Capterra profiles, the Zapier, Atlassian and Slack marketplaces, LinkedIn and Show HN, and what buyers check first.
Where to Launch a Web App: Show HN, PWA Stores and Free Hosts
Where to launch a web app that runs in a browser tab: Show HN, an installable PWA, the Microsoft Store, static Hugging Face Spaces and a free board.
Where to Launch a Mobile App: Which Store First, and What Comes Before It
Where to launch a mobile app: which store to start with, TestFlight and Google Play testing, a PWA bridge, Expo submit, Product Hunt and a free board.
Where to Launch an iOS App: App Review, TestFlight and Product Pages
Where to launch an iOS app: the App Store review rules that trip new apps, TestFlight public links, custom product pages, Show HN and iOS communities.
Where to Launch an Android App: Google Play, F-Droid and Other Stores
Where to launch an Android app: Google Play and its 12-tester, 14-day test rule, open testing, F-Droid for open source, Galaxy Store and Show HN.
Where to Launch a Mac App: Mac App Store, Direct Download, Setapp and Homebrew
Where to launch a Mac app: the Mac App Store, direct download with notarization, Setapp, the MacBase directory and Homebrew Cask, and how to choose.
Where to Launch a Windows App: Microsoft Store, WinGet, Chocolatey and Scoop
Where to launch a Windows app: the Microsoft Store and its free individual account, plus WinGet, Chocolatey and Scoop package managers and Show HN.
Where to Launch a Productivity App: Alternatives Sites, Integrations and Communities
Where to launch a productivity app: alternatives sites, SaaSHub’s Productivity categories, Zapier, Product Hunt, communities and a free board.
Where to Launch a No-Code App: Builder Showcases, Template Galleries and Communities
Where to launch a no-code app: Made in Webflow, Glide’s template gallery, Adalo, FlutterFlow’s showcase and Softr templates, plus Show HN and a free board.
Where to launch extensions and plugins
The stores and galleries that carry each platform's add-ons.
Where to Launch a Chrome Extension: Stores, Browsers and Communities
The Chrome Web Store, Edge Add-ons, Firefox Add-ons and the free communities that suit an extension, with each store's review step and listing assets.
Where to Launch a VS Code Extension: Marketplace, Open VSX and Developer Communities
Publish a VS Code extension to the Visual Studio Marketplace and Open VSX, then reach developers through Show HN, newsletters and a free launch page.
Where to Launch a Figma Plugin: Community, Private Sharing and Design Audiences
Figma Community is where plugins are installed. How its review works, what a listing needs, and the free places that reach designers beyond the gallery.
Where to Launch a Shopify App: App Store Rules, Custom Distribution and Merchant Communities
The Shopify App Store needs a fee and a review. What it asks, when custom distribution is enough, and the free places merchants hear about apps.
Where to Launch a WordPress Plugin: The Plugin Directory, Premium Add-ons and Communities
Submit to the WordPress.org Plugin Directory, understand its review and guidelines, and find the free places that bring a new plugin its first users.
Where to Launch a Raycast Extension: The Store Pull Request and the Communities Around It
A Raycast extension is published by opening a pull request. What the Store reviews, which assets it wants, and the free places that bring users to it.
Where to Launch an Obsidian Plugin: The Community Directory, the Forum and Beyond
Submit an Obsidian plugin to the community directory, pass its automated review, then announce it in the forum and Discord where plugin users look.
Where to launch developer products
Packages, APIs, tools and open-source projects.
Where to Launch a Developer Tool: Launchpads, Newsletters and Forums Developers Read
Free places to launch a developer tool: DevHunt, the Console newsletter, Show HN, Lobsters, DEV and Hashnode, with each one’s rules and what it skips.
Where to Launch a CLI Tool: Package Managers, Terminal Directories and Show HN
Make a CLI installable with one command, then list it: Homebrew’s notability rules, crates.io and npm, Terminal Trove, Console and Show HN compared.
Where to Launch an API: Directories, Postman and the Places Developers Look for Endpoints
Publish an OpenAPI definition to APIs.guru, a Postman public workspace and the public-apis list, then reach developers with Show HN, DevHunt and Console.
Where to Launch an Open-Source Project: GitHub Itself, Contributor Lists and Ecosystem Newsletters
Where an open-source project finds users and contributors: GitHub topics and previews, Up For Grabs, awesome lists, ecosystem newsletters and Show HN.
Where to Launch a Python Package: PyPI, conda-forge, PyCoder’s Weekly and Where Python Developers Talk
Publish a Python package to PyPI and conda-forge, then reach Python developers through PyCoder’s Weekly, Show HN and a free launch page.
Where to Launch a React Component Library: npm, JSR, the shadcn Registry Index and React Newsletters
Ship a React component library to npm and JSR, join the shadcn registry index by pull request, and reach React developers through newsletters and Show HN.
Where to Launch a GitHub Action: Marketplace Rules, Awesome Lists and Where Maintainers Look
GitHub Marketplace lists an action without review if it meets its requirements. What they are, how to publish a release, and where to announce it after.
Where to launch games, content and goods
Games, templates, kits and products sold as files.
Where to Launch an Indie Game: itch.io, Steam, Next Fest and Free Communities
Where an indie game finds players: itch.io for a free page, Steam’s timeline and Next Fest, plus the communities that review games, with each one’s catch.
Where to Launch a Browser Game: itch.io Embeds, Web Portals and Places to Play It Instantly
A browser game can be played from a link. Where to host it: itch.io’s HTML5 embed, CrazyGames, Poki and Show HN, with each one’s technical limits.
Where to Launch a Newsletter: Recommendation Networks, Directories and Communities
A new newsletter grows through other newsletters: beehiiv and Kit recommendations, Letterlist and InboxReads directories, and why Show HN is wrong.
Where to Launch a Notion Template: The Notion Marketplace, Gumroad, Etsy and Communities
Submit a Notion template to Notion’s Marketplace, understand its listing rules and fees, and compare Gumroad and Etsy for selling it outside Notion.
Where to Launch a Website Template: Webflow, Framer, WordPress, Shopify and Other Marketplaces
Website templates sell inside the builder they run on. How Webflow, Framer, WordPress.org and Shopify each admit a template, and what they ask.
Where to Launch a UI Kit: Figma Community Files, Framer Components and Design Marketplaces
Where to publish a UI kit: free Figma Community files, Framer components, Gumroad and design marketplaces, with each one’s gate and fee.
Where to Launch a Digital Product: Storefronts, Marketplaces and Where Buyers Look First
Where to sell an ebook, preset pack, asset bundle or code kit: Gumroad, Etsy, Kit, itch.io and free communities, with fees read from their own pages.
Where to Launch a Hardware Product: Crowdfunding, Maker Marketplaces and Build Communities
Where a hardware product finds its first buyers: Kickstarter, Crowd Supply, Tindie, Hackaday.io, Hackster and Show HN, and what each expects you to show.
Where to launch, by what you need
Not every launch is about a product type. These start from the goal.
Where to Launch a Startup for Free: Eight Places That Suit a Young Company
Where to launch a startup without paying: eight free places, what each one asks, who reads it and a three-week order for a pre-revenue company.
Where to Launch an MVP: Places That Welcome Unfinished Products
Where to launch an MVP for free: eight places that accept unfinished products, what each one tests well, and how to describe a half-built product honestly.
Where to Find Beta Testers for Free: Seven Sources and How to Recruit From Each
Where to find beta testers without paying: store test tracks, early-adopter directories, communities and your own list, plus how to invite them well.
Where to Get Feedback on Your Project for Free, and How to Ask for It
Where to get honest feedback on a project for free: seven places, the kind of reply each tends to produce, and how to ask so you get more than praise.
Where to Find Your First Customers for Free: Places Where Buyers Already Look
Where to find your first paying customers with no ad budget: comparison sites, review pages, niche directories and direct outreach, by buyer intent.
How to Promote an App for Free: Where to List It, Submit It and Get It Seen
Free ways to promote an app: store featuring requests, platform directories for Mac, Windows, Linux and Android, developer newsletters and communities.
Where to Share a Project You Built: Write-Ups, Demos and Open Communities
Where to share a finished project for free: write-up sites, demo hosts, news submissions and a launch board, with the etiquette each one expects.
Directory and community lists
Longer lists of places that accept a submission, with what to check before you send one.
Free Startup Directories: Ten That Accept Submissions and What to Check First
Ten startup directories checked against their own submit pages: which have a free route, how long they make you wait, and what to verify before you submit.
AI Tool Directories That Accept Submissions: Free Routes, Paid Traps and What to Check
AI tool directories checked against their own submit pages: FutureTools, Insidr, PitchWall and Hugging Face Spaces, and the paid-submission trap to avoid.
SaaS Directories and Review Sites: Which to List On and What Each One Asks
SaaS directories and software review sites compared on what their own pages say: SaaSHub, G2, Capterra, AlternativeTo, OpenAlternative and Startup Stash.
App Directories Where People Find Software: Free Listings by Platform
App directories by platform, checked on their own pages: MacBase, Flathub, Microsoft Store, Amazon Appstore, SaaSHub and AlternativeTo, and what each asks.
Mobile App Showcases: Free Places That Display a New iOS or Android App
Where a finished mobile app can be shown for free: Apple featuring requests, store test tracks, developer newsletters, subreddits and a launch board.
Browser Extension Directories: Chrome, Edge, Firefox and Opera Stores Compared
The stores that carry a browser extension, read from their own docs: Chrome Web Store, Edge, Firefox and Opera, with fee, review and featuring rules.
Where to Showcase an Open-Source Project: Directories, Lists and Launchpads
Free places that list open-source projects, read from their own pages: GitHub topics, LibHunt, OpenAlternative, awesome lists, DevHunt and waitlists.
Developer Tool Directories and Newsletters: Where Developers Discover New Tools
Where developers find new tools, checked on each site’s own pages: Console, DevHunt, Changelog News, Cooperpress newsletters, SaaSHub and Show HN.
Indie Maker Communities Worth Joining: Where Solo Builders Share Progress and Launch
Communities where indie makers share progress and launches: Indie Hackers, Peerlist, WIP, DEV, Hacker News and our forum, and how to join without spam.
Subreddits for Sharing Your Project: Ten Communities and the Rules to Read First
Ten well-known subreddits where people share projects, who each suits, and how to read each one’s own self-promotion rules before you post a word.
Newsletters That Feature New Products: How Each One Takes Submissions
Newsletters that feature new products, grouped by how a product gets in: forms, directory listings, editorial emails, submit links and curation elsewhere.
No-Code Showcases: Where to Show a Site or App Built With Webflow, Bubble, Adalo or Airtable
Where to show something built without code: Made in Webflow, Bubble’s gallery, Adalo’s community showcase, Airtable’s forum, Notion’s marketplace and more.
More free launch help
- Launch playbooks: Step-by-step plans for one launch.
- Checklists and templates: Checklists, copy-and-edit templates and listing specs.
- Glossary: Plain-English definitions of launch terms.
- Answers: Direct answers to the questions makers ask.
- Resources: Dated reference pages built to be cited.
- Launch platform alternatives and comparisons: Product Hunt, Uneed, Peerlist and the rest, side by side.
- App idea lists and build guides: from finding an idea to shipping it.
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