FAQ Template for a Launch Page: The Questions Visitors Ask Before They Try Your Product
A launch page FAQ answers the doubts that stop a visitor from trying the product, in the order they occur: what is it, is it for me, what does it cost, what happens to my data, and what if it does not work. Write each question the way a visitor would type it, answer in the first sentence, and keep the list to the questions people really ask. Three templates follow, for a first visit, a paid product and an honest limits section.
What is a launch page FAQ actually for?
It is the place where doubt gets a direct answer. A visitor reads your headline, likes it, and then a small worry appears: will this work with my setup, do they keep my files, what if I want out. If the page does not answer the worry, the visitor does not email you to ask. They close the tab. The FAQ is a list of those worries, answered before they are voiced.
That makes it different from marketing copy. A feature description sells; an FAQ reassures, and sometimes it admits things a sales page would avoid. A good one includes at least one answer that begins “No”, because a page that answers every question with a yes sounds like it is hiding something.
Where do the questions come from?
Not from your imagination. Before you launch, you will have limited real questions, so collect them in this order of reliability: what beta testers and friends actually asked you, what people ask on forums about the tool you are replacing, and the questions in your own head at the moment you decided whether to try a new tool. After launch, replace the guesses with what real visitors ask in comments and email.
| Question | What the answer needs | Where else it might live |
|---|---|---|
| What is it, in one sentence? | The tagline’s promise, in a full sentence | The top of the page |
| Who is it for, and who is it not for? | The target user and one clear exclusion | The description |
| How much does it cost? | Price or “free”, what is included, when payment happens | The pricing page |
| What happens to my data? | What you store, where, for how long and how to delete it | A privacy page |
| Do I need an account? | Yes or no, plainly | The sign-up button |
| What if I want to leave? | How to export and cancel, with no dark patterns | Account settings |
| Who makes it? | A name and a way to reach a person | An about page |
Template 1: the first-visit set
Use this for a product that is free or early, where the visitor mostly needs to know whether it is worth five minutes. Answer in the first sentence, then add one sentence of detail.
What is [product name]? [Product name] is a [type of product] that [does one thing] for [audience]. [One sentence on how it works.] Who is it for? [Specific person and situation]. It's probably not for you if [honest exclusion]. Do I need to create an account? [No. / Yes, one email.] [What happens to the email.] Is it free? [Yes, [what's free]. / Free during [period], then [price].] [What changes if that changes.] What can't it do yet? [Limit one]. [Limit two]. [If planned: "I'm working on X next." If not: "That's not planned, because Y."] How do I report a bug or ask for a feature? [Where, and how quickly you answer.]
Template 2: the paid-product set
If you charge, the questions turn to money and risk. Answer them plainly and exactly; vague answers about refunds and cancellation are the ones visitors remember. Do not quote prices or refund periods you have not decided on.
How much does it cost, and when am I charged? [Price, per what, and the date of the first charge.] [Whether taxes are included or added at checkout.] Can I try it first? [Free plan / trial length / demo], with [what is limited]. What if it doesn't work for me? [Your refund or cancellation terms in one sentence, and how to ask.] How do I cancel? [Exact steps. If it takes more than two, shorten the process.] What payment methods do you take? [List]. Payments are handled by [name of processor, if you want to say]. Who sees my data? [What you store, who can access it, how to export and delete it, and a link to your privacy page.] Do you offer discounts for [students / non-profits / early users]? [Yes, here's how. / Not at the moment.]
Template 3: the honest-limits set
This is the block that builds trust. It tells visitors where the product is weak before they discover it. It is short because you only need the few real limits.
Does it work with [popular tool or platform]? [Yes / Not yet / Partly]. [What works and what does not, in one sentence.] How big or fast can it go? [The tested limit, stated as a fact you measured. If you haven't measured, say so.] Is it ready for [serious use case, such as a team or a business]? [An honest answer, with the missing piece named.] Is it finished? [It's version X, [stage]. Here's what I'm changing in the next month.] What do you do with my feedback? [One sentence on how you read and act on it, and where to send it.]
How do you word and order the answers?
- Write the question as the visitor would type it. “Do I need an account?” beats “Account requirements”.
- Answer in the first sentence. If the reader stops there, they should have what they came for.
- Order by the visit, not by importance. Start with what it is and who it is for, then cost, then data, then edge cases.
- Keep the list short. Six to ten questions that real people ask beat thirty you invented. Cut any question nobody has asked.
- Link, do not repeat. If the answer is long, give one sentence and link to the page that holds the rest.
- Do not stuff it for search. A list of questions written to match keywords reads like it, and visitors leave. Write for the reader and the rest follows.
How do you keep the FAQ honest after launch?
Treat comments and emails as the source. Each time two people ask the same thing, add it; each time a question stops arriving, consider removing it. The landing page launch checklist has the rest of the page to check, and the glossary entry for a landing page defines the term. If you plan to charge, the pricing page copy template pairs with the second set above. To see how a public page with comments handles this in practice, launch your product free and watch what people ask, or look through the real estate ideas on the board for the kinds of doubts people have about specialised tools.
Frequently asked questions
How many questions should a launch page FAQ have?
Six to ten for most small products. Include the questions people really ask, not ones you invented to fill space. If you have fewer than six real ones, a shorter list is fine. If you have more, group them under two or three headings and keep the most common questions first.
Should the FAQ include pricing?
Yes, as a short answer that links to the full pricing page. Visitors look for cost early, and hiding it creates suspicion. State what is free, what is paid and when payment happens. Leave out figures until they are final, because a wrong price in an FAQ is a promise you may be held to.
Is it better to have an FAQ or a support page?
They do different jobs. The FAQ answers pre-purchase doubts on the page where people decide. A support page helps existing users solve problems. A small product can start with just the FAQ and a contact address, then add a help section when the same support questions keep arriving.
Can I write FAQ answers with an AI tool?
You can use one to draft, but check every answer against the product, because tools invent features and policies. Replace generic wording with your real limits and your own voice. An FAQ that sounds generic or contradicts the product loses more trust than a short, accurate one written by hand.
Written by Post your build ideas with AI assistance and edited for this site. Where a page names another product, the facts came from that product’s own pages on the date shown above; terms change, so check them before you rely on them. About the publisher.