App Store Screenshot Sizes and Text Limits, as Apple Lists Them

Which screenshot sizes are actually required?

Apple’s screenshot specifications page lists dozens of sizes, but only two requirements for most apps. You must provide at least one screenshot for iPhone with Dynamic Island (medium display), and, if the app supports iPadOS, at least one for the iPad 13-inch display. The page adds a scaling rule: if your interface looks the same across device sizes and localizations, upload the highest required resolution only and App Store Connect scales it down for the smaller devices. Upload separate files for a device only when the scaled version would be wrong, for example when a layout changes on a larger display.

Each device size takes one to ten images. Files must be .jpeg, .jpg or .png, and Apple notes that images cannot include alpha channels or transparencies. That last rule catches designers who export from a tool that keeps a transparent canvas: flatten to a solid background before you upload.

What are the pixel sizes for iPhone and iPad?

The page also lists older classes, among them the 4-inch and 3.5-inch iPhone displays and the 10.5-inch and 9.7-inch iPads, each with its own sizes and a fallback to the next class up. Unless your app still supports those devices and looks different on them, you can ignore the rows. Two statements on the page overlap: the opening says the iPhone requirement is the medium Dynamic Island class, while the Face ID large row says it is required when no large Dynamic Island screenshots exist. Let the upload screen in App Store Connect show which slot it marks as required. It also lists a device it calls iPhone Duo, with 1398 x 2034 and 2034 x 1398 pixels for the outer display and 2007 x 2853 and 2853 x 2007 for the inner one, and a note that screenshots for it become required from April 2027 for apps built with the iOS 27.1 SDK or later. We did not verify what that note means for your build; read the row on Apple’s page.

What about Mac, Apple TV, Vision Pro and Apple Watch?

A Mac listing built from a 16:10 capture of an ordinary display is the simplest case, and a 2880 x 1800 master scales down to the other three sizes. If you build Mac software, the directory MacBase says on its sign-in page that listing a Mac app is free; the Mac app launch playbook puts the store and the directories together.

What are the rules for app previews and listing text?

App previews are optional videos. Apple’s app preview specifications allow up to three per device size and language. Read on 13 November 2026, they ask for 15 to 30 seconds, a maximum file size of 500 MB, H.264 in .mov, .m4v or .mp4 (ProRes 422 HQ in .mov is the other format), and at most 30 frames per second. The poster frame defaults to five seconds in and can be changed. Previews always show before your screenshots, processing can take up to 24 hours after upload, and a preview in a different aspect ratio from your screenshots appears in a separate “A Closer Look” section.

What size is the App Store icon?

Apple’s Human Interface Guidelines app icon page gives a layout size of 1024 x 1024 pixels for iOS, iPadOS, macOS and visionOS, 1088 x 1088 for watchOS and 800 x 480 for tvOS. It tells designers to supply square, unmasked layers because the system applies the rounded corners itself, and to keep the main content centred. App Store Connect’s Add an app icon page says you create it in Icon Composer or in an Xcode asset catalog, and that changing it after release means a new version through review. Our logo and icon specs page compares this with the other stores.

How do you produce the set without redoing it per device?

1. Pick the required class first, the medium Dynamic Island display at 1179 x 2556 or 1206 x 2622, and capture at exactly that size so nothing depends on scaling.
2. Decide whether the layout changes on larger phones. If it does not, stop there; Apple’s scaling covers the others.
3. Flatten transparency and export PNG.
4. Add one tagline per image only if the screenshot would be unclear without it, and keep the words out of the corners a rounded display may crop.
5. If the iPad layout differs from the phone, capture it separately at the 13-inch size.
6. Upload in the order you want people to read them, with the screen that shows the product’s main job first.

Use the same files for your own site and for the places you list the app. A native app has no instant try-out, so people judge it from images: the app store launch checklist and the iOS app launch playbook cover the review and release steps, and the how to take product screenshots answer covers composition. When the app is live, launch it on this board with the store link. Not sure what to make? Browse productivity app ideas.