Google Play Listing Assets: Icon, Feature Graphic, Screenshots and Text Limits
A Google Play listing needs a 512 x 512 pixel icon, a 1024 x 500 pixel feature graphic, at least two screenshots across device types, a short description of up to 80 characters and an app name of up to 30. The full description allows 4,000. These figures come from Google’s Play Console help pages, read on 13 November 2026; confirm them in Play Console before you upload.
What does Play Console refuse to publish without?
Google’s page Add preview assets to showcase your app separates requirements, which are mandatory, from the guidance it calls highly recommended. Failing a requirement can mean removal or suspension; ignoring a recommendation only limits how your assets appear and which promotions you can join. The store-listing text limits are in the companion article Create and set up your app. Both were read on 13 November 2026.
| Asset | Requirement | What else the page says |
|---|---|---|
| App icon | 512 x 512 px, 32-bit PNG with alpha, at most 1024 KB | A higher-fidelity version of the launcher icon; no badges or text suggesting ranking, price or Play categories |
| Feature graphic | 1024 x 500 px, JPEG or 24-bit PNG with no alpha | Used as the cover for your preview video and in large-format promotional collections |
| Screenshots | At least 2 across all device types; JPEG or 24-bit PNG, no alpha | Each side between 320 and 3840 px, and the longer side cannot exceed twice the shorter side |
| Short description | 80 characters at most | The first text people see on the detail page |
| App name | 30 characters at most | One localized name per language |
| Full description | 4,000 characters at most | Repetitive or irrelevant keywords can lead to suspension |
Note the alpha difference, because it trips up exports: the icon wants a 32-bit PNG with an alpha channel, while the feature graphic and screenshots want no alpha. If you design all three in one file, flatten the second and third.
How many screenshots, at what size, for which devices?
You can add up to eight screenshots for each supported device type: phones, tablets (7-inch and 10-inch), Chromebooks, Android TV, Wear OS, Android Automotive OS and Android XR. The publishing minimum is two in total, but the recommended thresholds are higher, and Google ties them to eligibility for the large screenshot formats on the Play home page.
- Apps that want to be recommendable: at least four screenshots at 1080 pixels or more on the short side, either 16:9 horizontal (minimum 1920 x 1080) or 9:16 portrait (minimum 1080 x 1920).
- Games: at least three screenshots, 16:9 horizontal or 9:16 portrait at the same minimums, and they should show real gameplay.
- Chromebook and tablet listings: at least four screenshots, between 1,080 and 7,680 pixels, 16:9 horizontal or 9:16 portrait.
- Wear OS: at least one square (1:1) screenshot of the app itself, minimum 384 x 384, with no device frame, no extra text and no transparent background.
- Android XR: four to eight screenshots, PNG or JPEG, up to 8 MB each, at an 8:5 ratio; recommended 3840 x 2400, minimum 1920 x 1200.
- Android Automotive OS: if you provide any, at least two portrait (800 x 1,280) and two horizontal (1,024 x 768).
- Android TV: at least one TV screenshot before you can publish, and a TV banner image is also required.
The content rules are stricter than the size rules. Screenshots must show the real in-app experience; do not show fingers tapping a device unless the use is off-device; keep taglines to at most 20 percent of the image; and leave out words that suggest ranking, awards, testimonials or price, such as “Best”, “#1”, “Top”, “New”, “Discount” or “Sale”. The same page tells you to avoid calls to action such as “Download now”. Clean up the status bar before you capture: Google asks for full battery, wifi and cell icons and no visible notifications.
What should the feature graphic and video be?
The feature graphic is the wide banner. Google asks you to keep the focal point near the centre and warns that the corners can be cut off depending on the format, so logo, name and slogan should not sit in them. Avoid pure white, black or dark gray backgrounds, which blend into the store, and avoid repeating the icon’s branding so the two do not duplicate each other when shown together. Device imagery and other stores’ badges are discouraged.
The preview video is optional but recommended, especially for games. It is one YouTube URL, not a playlist or channel and without a timecode parameter. Ads must be disabled on the video for it to show. On some surfaces it autoplays muted for up to 30 seconds; otherwise a play button sits over your feature graphic. Because the video borrows the graphic as its cover, finish the graphic first.
How should you plan the work for a first Android release?
- Write the 80 character short description first. If it cannot say what the app does without superlatives or a call to action, the product pitch is not ready.
- Capture four portrait screenshots at 1080 x 1920 or larger from a clean device profile, so you meet the recommendation and the minimum at once.
- Build the feature graphic at 1024 x 500, check it with the outer edges masked, then export without alpha.
- Export the icon as a 512 x 512 PNG with alpha and confirm it is under 1024 KB.
- Record a short YouTube video with ads off, if you have the time; skip it if it would delay the release.
- Write alt text for each image.
Remember that Google gets a licence to use your uploaded assets for promotion once the app is on Play; its page says so in a note. The release steps are in the Google Play publishing guide and the Android app launch playbook. Once it is live, launch it on this board with the Play link, and read the launch metrics page so you can tell where installs came from. If you are still deciding what to build, see travel app ideas or fitness app ideas.
Frequently asked questions
What size is the Google Play app icon?
The icon must be 512 x 512 pixels, a 32-bit PNG with an alpha channel, and no larger than 1024 KB. It is a higher-resolution version of your launcher icon, and it must not carry badges or text that suggest ranking, price or Google Play categories.
What size is the Google Play feature graphic?
The feature graphic is required and must be 1024 x 500 pixels, as a JPEG or a 24-bit PNG with no alpha channel. Keep logos and slogans away from the edges, since Google says the corners can be cut off in some formats, and put the focal point near the centre.
How many screenshots does Google Play need?
You need at least two screenshots across device types to publish, and you can add up to eight per device type. To be eligible for recommendations in large formats, apps need at least four screenshots of 1080 pixels or more, and games need at least three.
How long can a Google Play description be?
The app name is limited to 30 characters, the short description to 80 and the full description to 4,000. These limits count full-width and half-width characters alike, and Google warns that repetitive or irrelevant keywords in any of the three can lead to suspension.
Written by Post your build ideas with AI assistance and edited for this site. Where a page names another product, the facts came from that product’s own pages on the date shown above; terms change, so check them before you rely on them. About the publisher.