Shopify App Store Listing Requirements: Name, Icon, Screenshots and Copy Limits
A Shopify App Store listing asks for an app name of 30 characters or fewer, a 1200 x 1200 pixel icon, three to six screenshots at 1600 x 900, an app introduction of 100 characters and app details of 500. Shopify’s listing rules also ban statistics, reviews and prices inside images. These figures were read on shopify.dev on 13 November 2026; confirm them in the submission form.
Which Shopify pages are these figures from?
Two pages on shopify.dev, both read on 13 November 2026. The best practices for apps in the Shopify App Store page gives the field sizes and the advice. The App Store requirements page gives the numbered rules that reviewers apply. The second page says plainly that its requirements are subject to change and that the App Review team can reject an app at its discretion if it falls short, so read the live version on the day you submit.
| Field | Limit or size | Guidance stated on the page |
|---|---|---|
| App name | 30 characters or fewer (the maximum) | Lead with your own distinctive brand; do not start with the name of a platform you integrate with; keep the same name in your TOML configuration |
| App icon | 1200 x 1200 px, JPEG or PNG | Square with padding, corners rounded automatically; avoid text, screenshots, Shopify trademarks and imitation of other brands |
| Feature media | Video of 2 to 3 minutes, or an image of 1600 x 900 px (16:9) | Promotional rather than instructional; screencasts at most 25 percent of the video; one focal point and alt text on images |
| Screenshots | 3 to 6 desktop images at 1600 x 900 px (16:9) | At least one of the app’s interface; crop out browser chrome and sensitive data; alt text; no pricing, reviews or outcome guarantees |
| App introduction | 100 characters | State benefits merchants can expect; no keyword stuffing or incomplete sentences |
| App details | 500 characters | Describe functional elements and what is unique; keep support information and testimonials in their own fields |
| Feature list | Up to 80 characters per feature | Describe what merchants get, not how it is built |
| Demo store URL | A link to a development store | Link to the page that best shows the app and add instructions |
Which listing rules do reviewers enforce?
Section 4 of the requirements page is titled App Store Listing, and its sub-rules are specific enough to design against. Read as a list of things not to put on the page:
- Statistics of any kind. Rule 4.3.3 says not to use statistics or data in the listing content, overview or app introduction, whether verifiable or not, and to avoid “the first”, “the best” or “the only”. Shopify’s own good examples lean on benefits, not figures.
- Reviews and testimonials. Rules 4.3.6 and 4.3.7 forbid them in images and in the listing. Reviews are added to the page from merchant feedback.
- Prices outside the pricing area. Rules 4.2.2 and 4.2.3 say pricing belongs in the Pricing details section, not in images or the icon.
- Shopify’s trademarks in your graphics. Rule 4.4.3 allows them only to say your app is compatible with Shopify, under Shopify’s brand guidelines.
- Weak images. Rule 4.4.4 wants the real interface, without desktop backgrounds or browser windows, and says images that solely contain your logo are not permitted. Rule 4.4.5 requires every image to be unique, so five near-identical crops will not pass.
- Name mismatches. Rule 4.1.1 says the app name in the Developer Dashboard and in the submission form must match or be similar, and 4.1.2 says it must be unique.
- Incomplete review materials. Rules 4.5.3 to 4.5.6 call for a demo screencast of onboarding and core features (English or with English subtitles), working test credentials that do not hit two-factor or one-time-code prompts, and an emergency developer contact in the Partner Dashboard.
How do you write 100 and 500 characters that pass?
Shopify’s own examples show the pattern. A good introduction names what the app does and a benefit a merchant would care about, in two short sentences; a bad one lists keywords or uses vague phrases such as “a creative solution”. The page’s advice is to tie your offer to a measurable business outcome without claiming a number. For a hypothetical size-guide app, an introduction in that shape might be: “Show shoppers the right size on every product page. Fewer wrong-size orders mean fewer returns to handle.” It states the job, adds a benefit and makes no statistic claim.
For the 500 character details field, describe what the app does at the level of functions, not code. Put the specifics a merchant needs to decide in the right field: the geographic limits go in the geographic requirements, the Online Store channel need goes in its own setting (rule 4.3.1), and languages are listed only if the interface is truly translated (rule 4.3.2). Shopify applies automated translation to the subtitle, introduction, details, features, pricing details, search terms and image alt text, and a custom translation overwrites the automatic one.
What should be done before you open the submission form?
- Pick a brand-first name under 30 characters and check that it is not close to an existing app’s name.
- Export the icon at 1200 x 1200 with padding and no text.
- Capture three to six 1600 x 900 screenshots of the real interface, each showing a different state or feature.
- Draft the 100 character introduction and the 500 character details without a single statistic.
- Record the English demo screencast of onboarding and set up a test account that skips two-factor and one-time-code challenges.
- Add an emergency developer contact to your Partner account.
- Create a development store the demo link can open, and add instructions on the page it lands on.
After approval, you still need people to find the app. The Shopify app launch playbook sequences the work, and the places to launch Shopify apps page lists communities beyond the store. Launch your product free on this board with the store link, and use the launch time budget template to cost the screencast and screenshots honestly. For merchant-facing ideas, browse the shopping ideas on the board and the guide to Shopify app ideas.
Frequently asked questions
How long can a Shopify app name be?
Shopify says to use 30 characters or fewer, which is the maximum length an app name can be. The name should lead with your own distinctive brand, not with the name of a platform you integrate with, and it should be unique and consistent between your TOML configuration and your listing.
What size are Shopify App Store screenshots?
Screenshots should be 1600 x 900 pixels, a 16:9 ratio, and you should include three to six desktop images with at least one of the app’s interface. Crop out browser chrome and sensitive information, add alt text, and leave out pricing, reviews and outcome guarantees.
What size is the Shopify app icon?
The icon should be 1200 x 1200 pixels, as a JPEG or PNG. Use a square image with padding, because Shopify rounds the corners automatically. Keep it simple and avoid text, screenshots, Shopify trademarks and anything that copies another brand.
Can a Shopify listing mention statistics or reviews?
No. The requirements page says not to use statistics or data in the listing, whether verifiable or not, and not to place reviews or testimonials in the listing or its images. Prices belong in the pricing details section, not in images. Shopify adds merchant reviews to the page itself.
Written by Post your build ideas with AI assistance and edited for this site. Where a page names another product, the facts came from that product’s own pages on the date shown above; terms change, so check them before you rely on them. About the publisher.